Tribeca Digital was hired to design and develop a new website for Fragomen, the leading immigration law firm in the world. We worked very closely with key stakeholders from a variety of departments to identify the specific user types to target, map user journeys, develop a localization strategy, create a content and SEO strategy, and design a better user experience.
We migrated the website content from their poorly architected Drupal instance to the CMS module of our SaaS Legal Publish platform. The firm also invested in several other of the platform’s modules including Proposal Generator, Reputation Management, Social Media Publisher and Email Intelligence. Building the new site on Legal Publish provided Fragomen with a highly flexible, scalable, and customizable platform that could share content across modules.
We developed the website to detect a user’s location and serve up relevant content based on that location. Our SEO team worked with our developers to ensure that the site was properly optimized for SEO. In addition, we integrated several external systems with the website including Workday (for job listings), Salesforce (for capturing leads from the website) and Cvent (for event management).
Our expert designers created a well-architected user interface and a clean, modern visual design for the website. We developed clear user paths that lead to relevant calls-to-action. We enhanced Fragomen’s brand guidelines to better suit modern web requirements. The site was also built and designed to be fully responsive to provide a seamless viewing experience across devices.