Book-Lovers Community Website Redesign

 Scholastic commissioned Tribeca Digital to redesign the You Are What You Read website, a social portal created as part of the company’s “Read Every Day. Lead a Better Life” global literacy campaign. We created an inviting design to make the site more visually appealing and fun and added improved functionality to increase engagement and social interactions among users. In addition, we also added features to the CMS to provide Scholastic’s site administrators with deeper insight into how users were interacting on the website.